Nixon
Project Objective: Create a highly interactive experience for the cross-platform shopper that encourages product discovery and customization.
Project Role: UX Designer
Agency: Fluid
Customization Tool
Nixon was introducing a new smart watch that had many variable attributes. Using Nixon's standard product page as a base, and powered by Fluid’s unique Configure technology, we created a multi-step customization tool that seamlessly integrates into the shopping experience. The user can toggle back and forth between sections to explore options that update dynamically on the product image. Iconography and messaging help communicate which watch parts are customizable.
Mobile Experience
The customization tool is fully scalable for mobile. The default view starts off with a large image view, with the attribute selectors below. As the user scrolls, the interactions become the focus, updating a smaller image thumbnail as they move through the process.
Content Integration
My team also worked with Nixon on a site redesign, After a few iterations of a basic product grid page, we needed a template for special campaign features. The solution: unite impactful campaign photography with shoppable content.